Mr. Boare was the CEO and Brand Champion of Mr. Boare Industries.
He is presently dead.
BR Nicholson, an alternate self of mine, was originally selected to serve as Mr. Boare's assistant and manager, likely due to his and Mr. Boare's remarkable physical resemblance and shared blood type.
BR Nicholson is now Interim CEO and Brand Champion of Mr. Boare Industries.
Below is a hyperlink to MBI's web portal: