BR Nicholson: art, Art 2.0™, and DEATH™


On November 14th, 2015, I used Google to find out what art was. At the time, it was a 35% off sale at (for new customers only). This wasn’t what I was expecting to find but it makes sense when you think about it. My timing was very fortunate; the last day of the sale was none other than November 14th, 2015.

I selected “Best Sellers” and enjoyed some images of Picasso’s Blue Nude (c. 1902) and a print that read “KEEP CALM AND DRINK WINE”. I scrolled down and found something I truly valued: Yuko Lau’s Peek-a-Boo VII Giraffe (timeless), #10 on the best sellers list and only $14.99. I added Item #: 13067247A to my “Cart” and applied my 35% off coupon code, saving me $5.25 for a total purchase price of $14.73 (the list price of $14.99 did not include shipping).

After proceeding to checkout, I entered in my shipping address (which I was able to auto-fill with information from previous purchases), skipped the optional “What is the purpose of this purchase?” question (if required, I would have answered “Personal/Home”), discovered that I had to pay an additional $0.92 for estimated state tax, requested to pay via PayPal, was redirected to to authorize the payment, and ultimately placed my order. Upon completion, I was officially thanked by, given an order number (2001629063501), and prompted to create an account, which I did not.

At the time of this writing, I expect to receive the art I purchased within 3-5 business days. Thus far, I’m satisfied with my experience of art and I am ready for something new and original; I am ready for Art 2.0™, which currently has greater SEO potential than “art”.

Art 2.0

As the pure originator of Art 2.0™, it is my prerogative to define it (definitively). Art 2.0™ is art that emphasizes user-generated content, usability, and interoperability. As an artist and the creator of Art 2.0™, I have decided to make 2.Art™, which is different from art because it is always 35%-off (not just for a limited time).

A 2.Art™-work doesn’t exist until there is a user. The user creates content by-virtue-of or in-relation-to the work as a core component of their 2.Art™ experience. This content can be controlled-by or in-rebellion-against the work, so long as it can be observed and documented. The user may access an archive of the work if that is more logistically feasible than, or preferable to, “real”-time encounter. Archival encounters may offer a different UGC model than “real”-time encounters, but should not be considered inherently inferior; “Sometimes you have to look backwards to move forwards™”.

User interface and user experience in 2.Art™ provide access to the work. UI/UX should be designed so-as to facilitate an appropriately rewarding/frustrating interactive experience. For example, if a 2.Art™-work dictates that a user pushes a button to activate the work, there should be a consequence if the user knowingly violates this dictate; “Sometimes the best response is no response™”.

The interoperability of a 2.Art™-work allows it to be installed anywhere, so long as the installation site is particular and specific to the work. If the work is in a white room, then the white room becomes part of the operation of the work; “In the white room with black curtains near the station™”.

Because of its time-based qualities, Art 2.0™ inevitably brings users and 2.Artists™ closer to DEATH™, another term that I have coined.


DEATH™ is a recursive acronym that I have assigned to mean: “DEATH™ ends all the hoopla™”. Hoopla, a mischievous word, according to, is simultaneously and colloquially:

1.  bustling excitement or activity

2.  sensational publicity

3.  speech or writing intended to mislead or to obscure an issue

The movement towards DEATH™ is often a dread-full process. While art might or might not seek to create pockets of timelessness that sublimate DEATH™, Art 2.0™ is time-full and thus DEATH™-full (and thus dread-full).

Time is defined by as:

1.  the system of those sequential relations that any event has to any other, as past, present, or future; indefinite and continuous duration regarded as that in which events succeed one another

   2. - 64. more hoopla

Dread is defined by as:

1.  to fear greatly

2.  to be reluctant to do, meet, or experience

3.  Archaic. to hold in respectful awe

Awe is defined by as:

1.  an overwhelming feeling of reverence, admiration, fear, etc., produced by that which is grand, sublime, extremely powerful, or the like

BR Nicholson

My 2.Art™ is designed to be shared with users. I can’t stop DEATH™, but I can create user experiences. I can create content in a place at a time. Users can generate content and we can witness our content becoming other content and believe that we’re all here in a place at a time (for the time being).

Dread is not always bad and it is not always dark; I quite enjoy dread. DEATH™ is not always bad and it is not always dark, but I am quite amused by the hoopla and I want to believe I am here to see it (for the time being).


Contact: benjaminnicholson3 at gmail dot com